As the wave of e-commerce trends emerging at an amazingly high speed, there are many people interested in building their own e-commerce businesses and websites. Yet, their focus often lies only on the race of improving visitors’ traffic as high as possible and as fast as they can. They often forget that the heart of a business, still, and greatly, relies in acquiring or to get more customers and increase sales.
For that reason, e-commerce businesses need to pay attention not only to their visitor traffic but also how to get these visitors to actually purchase something from the company. The question is how? How to convert these visitors to be actual customers? Let us discuss the 6 important points to take note, so you can get more customers for your e-commerce business.
6 Important Points to Get More Customers for Your E-commerce Business:
1. Product Confidence
One of the most crucial mistakes that businesses in general frequently make is to exaggerate in their marketing campaign that customers become skeptical of their products.
Product confidence is built around a clear intent. Be aware that information can be easily found these days, so you need to be true to what you sell and avoid over-promising advertisements. You may opt out some details but always say the truth nonetheless. Build product confidence in your customers by selling what you say you are selling at the right price with the right service.
You can also add various detailed facilities that provide convenience so your customers can be more confident in your business and hence, purchase your products. For instance, assisting them with their preferred payment method, offering effective reverse logistics when needed, as well as paying close attention to their privacy and security. Additionally, make sure that your online store is accessible and compatible with any devices for better customer experience.
2. Convert Visitors to Customers
It is true that website traffic is one of the most important factors in e-commerce business. However, we also need to pay attention to the quality of this traffic.
Most professionals would highly suggest to mainly focus on SEO (Search Engine Optimization), claiming that SEO is the most important factors to a successful e-commerce business. Yet, as it is mentioned above, you can always reach as high visitor traffic as you can, but if none of those visitors believe in what you are selling, they will not purchase anything from your company. Hence, it is unlikely for them to return, let alone share the information of your business.
After using SEO to get more visitors and build awareness, educate and persuade your potential customers with your business to activate their interest in your products/services. As a result, you will be able to increase sales by getting more customers for your e-commerce business.
To learn more about SEO, click here!
3. Increasing Recognition
One of the most effective methods to get more customers is to boost your product or brand recognition via social media. Social media has been the go-to place when people are searching for answers and information. You can make use of it by being authentic to get these people to recognize your business.
In this method, your focus needs to be more on how to get these people to recognize you more, so find more creative ways to present your products without or violating social media policies.
Here we have listed the 5 Best Social Media Platforms for Business to Advertise in Singapore.
4. Customer Retention
Prioritizing your customer retention will get your e-commerce business a significant boost to get more customers using word of mouth and referral methods. This is because there is a high chance that satisfied customers will refer your business to their friends and family. Not to mention that high customer retention rate means that your business has loyal customers.
You can maintain your existing customers by providing them with the best and personalized customer support. Build good and personal communication with your customers through live chats, emails, and social media. Follow up after their purchase by asking for a testimonial and review.
Moreover, ask if there was any dissatisfaction with their experience and whether there is anything you can do to make it better. Do not worry because! It happens frequently that problems and complaints that are resolved effectively can turn an unhappy customer into a loyal customer.
After understanding the patter on how to maintain customer retention, here are 4 ways to boost sales for your e-commerce business from existing customers.
A good old-fashioned personal networking is one of the simplest and easiest ways to get more customers for your business. Reach to people you already know and have a conversation with them about your products and business. Show them that you are passionate about your business in order to get them hooked.
In the event when they lack of interest and ignore you, stop and move on. It is unlikely to convince a person with a biased judgment. That is how you know that it’s time for you to find other people. This is the art of sales by networking.
If you feel like running out of acquaintances and contact lists, find more business activities and events where you can meet new people and build more network.
Last but most importantly, advertise your business! In a world where everyone is connected online through the internet, you can reach more people with online advertising. If you do not have the budget for advertising, spare a certain portion specifically for advertising.
Online advertising can simply be done via social media or various paid ads. Pick the one most suitable for your business and let them do their magic!
Psst… You may also be interested in Low on Budget? Here are the 20 Low-Cost Marketing Channels
At The End of The Day
Acquiring customers can be effectively done by increasing product awareness using various offline and online networking methods. Always remember that only the ones who possess passion, patience, and exceptional business strategies will be able to thrive in the e-commerce business.
At Aspire, we envision a world where business owners have fast and simple access to the funding they need to grow. That’s why we’re on a mission to re-invent banking for SMEs across SouthEast Asia. Our current product provides SME and startup owners in Singapore with financial flexibility though a line of credit of up to S$150k, which can also be used to make business payments to enjoy 60 days free credit terms. With no monthly fees or obligations to withdraw, you only pay interest on the amount you end up using. Opening an account is free and can be done online here.