As a start, small business social responsibility does not always have to be donating millions of dollars to a non-profit organization or planting 1000 trees. It can be as simple as setting up more recycling bins, minimize the amount of waste or switch to energy-saving light bulbs. There go 3 simple ideas you can start to implement, keep reading to find out more!
Why Small Business Social Responsibility Matters
These days, people are getting more conscious regarding the issues that are going on with the environment and community. It is no surprise that consumers, employees, and stakeholders are getting more aware of their purchases. Though CSR might be a popular practice among large businesses, many small and medium businesses are also starting to implement social responsibility initiatives and obtain the benefits.
Small Business Social Responsibility Benefits
1. Better Brand Reputation
It is important for targeted market and public in general to have a positive perception towards a business. Besides delivering quality products and services, companies with social actions usually gains better media coverage. That is already one way to advertise the company. Getting good press through contributing for a good cause is one of the best ways to gain company’s awareness.
2. Increase Sales and Profit
CSR can be part of the business’s unique selling point. Customers who are more socially conscious are likely to buy from a business with social initiatives over competitors without any. Additionally, they would not mind paying slightly more because they care about society.
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3. Happier Employees
It is psychologically proven that when a business is more than just making profits but also doing a good cause to improve the world or even just the community, employees are going to be happier with their job and work harder knowing their contributions bring a positive impact.
There are plenty of activities in which SMEs can start building their social actions. The first step is to decide what kind of social impact does the business wants to contribute.
Small Business Social Responsibility Ideas
1. Environmental activities
Focusing on the environment such as zero waste, recycling of packaging, pollution reduction, and complying with environmental regulations.
2. Philanthropic and volunteering activities
Social responsibility such as building partnerships with non-profit organizations, investing on educations, sponsoring hospitals and donating money or products for social cause.
3. Internal working ethics
Improving working policies and conditions such as a work-life balance of employees, job security and support for personal issues.
4. Honest marketing
Avoid ambiguous marketing on advertisement or product labels and greater clarity in after-sales services.
5. Ethical sourcing
Know where the materials of the products came from, how is it made, constant monitoring and reviews, and avoid suppliers with underpaid employees.
Having CSR implemented on the business is one thing, but making the program known by public is another thing. Don’t be afraid to get the benevolent things the business has achieved, known to public. Make use of the socially responsible feature, a competitive advantage in the market. Mention it on company’s website, social media, advertisements, and PR. It is important to show facts and figures to what you have achieved. It does not necessarily have to be a major transformation, customers will be happy to see that the business is taking small steps to create a real impact.
CSR activities to a business is more than just creating a good brand image, boost revenue or another marketing material. It meant a lot to the society and environment the business is impacting. Investing on CSR activities creates a sustainable development for the business and sustainable living for the community.
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